BEAUTY IS LIFE has been established in 1978 by Beatrix Isabel Lied and is market leader in image consultation ever since.
BEAUTY IS LIFE bundles unique know-how and an unequaled product portfolio for make-up art and image & color consultation in its four business units:
- Innovative, extensive Make-up line
- Equipment for color & image consultants
- Make-up Artist
- INTERNATIONAL ACADEMY
BEAUTY IS LIFE is based in a former factory in the district Eilbek in Hamburg
WHAT MAKES US UNIQUE
The interest in people and the optimal presentation of their personality forms the core of the entire company: a beautiful appearance, a winning image, an ideal make-up and good manners – for more self satisfaction and appreciation.
In the BEAUTY IS LIFE business units Beatrix Isabel Lied concentrates and teaches her internationally sought know-how of almost 40 years of experience in all relevant areas of the beauty industry. Each of her make-up products, each education, each consultation and the entire equipment reflect her own, pracitce driven expectations.
The professionality of the company and the long- term closeness to the clients form the unusual synthesis, which BEAUTY IS LIFE and scholars and clients in all over Europe, Saudi-Arabia, India or Korea profit from.
The Hamburg image consultant Beatrix Isabel Lied is one of the most creative members of the industry for almost 40 years.
Since 1968 she is active in the areas make-up art and image: as make-up artist for TV, photography and theater productions, as longtime specialist at the dermatological skin clinic Hamburg, as popular image consultant for celebreties, companies and private individuals, as expert in TV and as lecturer at the Hamburg university.
In 1978 Beatrix Isabel Lied establishd her successful company BEAUTY IS LIFE. Beatrix Isabel Lied is internationally renown not only through her development of the 9-scale color typology and her outstanding educational concepts, but especially through her innovative make-up line.
Beatrix Isabel Lied is inventor and originator of her 9r-typology.
The BEAUTY IS LIFE 9r-typology covers all existing pigmentation types regarding tone value – light, medium, dark – and color temperature – warm, warm-cold, cold. Beatrix Isabel Lied consequently names the nine color types:
light-warm, light-warm-cold, light-cod; medium-warm, medium-warm-cold, medium-cold; dark-warm, dark-warm-cold, dark-cold.
The illustration of the 9r-typology follows this structure and makes it easy to identify your own color type according to hair color, eyebrow color, eye color and skin tone.
Knowing your color type is a key advantage for purposeful and time-saving shopping and chosing your outfit.