Artworks for the nose. Biehl. Parfumkunstwerke
The olfactory gallery biehl considers itself a stage for olfactory freedom - for perfume art well beyond mass-produced scents. A free space for the most creative perfume artists of our time.
Quality, originality, and zeitgeist-sensuality instead of market research, marketing, and maximal margins. An uncompromising approach. And the courage to be radical.
Art. An intensely discussed term that is continually being interpreted and charged in new ways. But what stays the same is the fact that art tends to be for the elite rather than the crowd and is based on 'ability.'
So is perfume art?
Yes. At least at biehl. Parfumkunstwerke (i.e. perfume artworks) where you won’t find scents for the masses and so-called designer fragrances that are nothing more than a trend mass produced a million times over.
Biehl. Parfumkunstwerke considers itself to be an olfactory gallery. A free space for perfume artists who can present their extraordinary creations to an audience without having to take market research, marketing, and maximal margins into consideration. Quality and exclusiveness count and not just in regard to the used ingredients.
Above all, biehl. Parfumkunstwerke aim to surprise and open up new possibilities of a very personal style for those who wear it.
In short, it is not a scent for the masses.
Initiator and owner of biehl. Parfumkunstwerke. Son of the renowned perfumer Henning Biehl. For almost 20 years, he has been developing fragrances for clients in north and south america, europe, and asia.
The close relations with the best perfumers that have emerged from this throughout the world form the basis for the artistic potential of biehl. Parfumkunstwerke. This is where thorsten biehl implements his standards of quality, originality, and sensuality in the present moment – using the most creative minds of the trade and with an uncompromising approach, great enthusiasm, and the courage to be radical.
No borrowed concepts of super-model dream worlds. no extravagant packaging frills. no try-hard bottle design. Instead we concentrate on what is essential – the perfume. This is the basic principle of biehl. Parfumkunstwerke.
The fragrances are staged in a minimalist way with just a few skilful and unusual elements. This applies to both the purist, haptically appealing package design and the illuminated concrete display of the timeless bottle. Even the names of the individual works are not puffed up by a seemingly sensual play of words but simply bear the initials of their artist and a consecutive work number.
Like we said: Perfume art. Nothing else.
For more information about BIEHL's Artists and their perfumes click here
Personality is not a mass-produced article.
This is why biehl. Parfumkunstwerke are only available in limited editions. This is also because of the very select, high-quality ingredients of each perfume. Ultimately, exclusiveness is also a matter of quality.